FLITE Carbon Rims

Design

FLITE Carbon rims are built to our specifications using designs, carbons and resins specified by us. They’re made by a super high quality company with offices and factories in both China and Taiwan who produce rims for a spectrum of brands ranging from smallish companies like ours to some of the industry big-players. We license and borrow some of their tech such as the tubeless bead-seat area because it would be stupid for us to try and re-invent that section of the rim, and we design other aspects of the rim to give us the weight, durability and ride characteristics that we want.  This works really well:  We can design how we want our wheels to feel and to ride, and we can leverage the decades of composites experience of our manufacturer.

We demand the highest possible quality from the factory.  We have had only one single rim fail our internal pre-wheelbuilding quality-control checks from many thousands of rims – to put that failure rate into perspective we were returning one-third of carbon rims from a famous American brand because they weren’t fit to be built into wheels.

This complete control over materials, process and quality is what made us pursue our own rims rather than rely on other brands.  A nice side-effect is that when things go wrong we’re not waiting for approval from head-office for a warranty – we are able to quickly make those decisions so our customers are not waiting weeks or months for replacement rims.  For more on our lifetime warranty click here.

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