I had these hubs custom-coloured to match the silver stripes and logos on Paul’s BMC PRo Machine. The front hub is an Alchemy ELF, the rear a DT Swiss 240s. Spokes are DT Swiss Aerolites with the two spokes next to each valve coloured the same as the hubs. Rims are Kinlin XR-270 with custom silver decals to match the hubs and spokes.

I’ve been experimenting a lot with custom coloured hubs and spokes and I’ll be offering this as an option on more wheelsets in the future.

The wheelset weight is 1399 grams – super light for such a stiff and durable wheelset.

Some new silver bar tape and custom-painted stem top cap and preload cap finish it off.

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…and the bike….

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